Average marketing costs of clinics

As a business owner or marketing manager, it’s important to know how much you’re investing in marketing and what it’s delivering in return.

Three key KPIs to keep in mind:
-CAC -> Customer Acquisition Cost
-LTV -> Lifetime Value
-ROI -> Return on Investment

Traditional acquisition channels such as Google Ads, social media, and PR require substantial investment in advertising budgets, marketing teams, and external agencies. When you add up all your marketing expenses, this total is referred to as your CAC (Customer Acquisition Cost).

KPI 1: Customer Acquisition Cost (CAC)

Formula:
Total sales and marketing costs ÷ number of new clients = CAC (Customer Acquisition Cost)

Example calculation:

Monthly marketing costs: AED 23,000
New clients per month: 20
CAC: AED 1,150 per client

• On average, cosmetic clinics in the UAE have a CAC of around AED 1,000–1,100 per new client.

• This figure includes costs such as marketing staff, Google Ads, review platforms, social media, and more.

By comparison, the average cost per new client through Injectablesbooking is just AED 75–110 (2024).

KPI 2: Customer Lifetime Value (LTV)

Alongside acquisition costs, Lifetime Value (LTV) is essential: how much revenue does a client generate over the course of their relationship with your clinic?

Formula:
Annual net revenue per client × average client lifespan = LTV

Example calculation:

Annual revenue per client: AED 3,200
Gross margin: 70% → AED 2,240 per client per year
Average client lifespan: 3.6 years
LTV = 3.6 × AED 2,240 = AED 8,064

If the client relationship extends to 7 years or even 10 years, LTV increases to AED 15,680 and AED 22,400 respectively. This shows why retention and repeat treatments are absolutely crucial for sustainable growth in UAE cosmetic clinics.

KPI 3: Return on Investment (ROI)

LTV:CAC Ratio – Maximising ROI from marketing efforts

The ratio between Lifetime Value (LTV) and Customer Acquisition Cost (CAC) shows how efficiently a clinic is using its marketing budget. A ratio of 3:1 or higher is generally considered healthy.

Example:

Total marketing costs for a cosmetic clinic: LTV AED 8,064 ÷ CAC AED 1,150 → Ratio 7:1
ROI via Injectablesbooking.ae: LTV AED 8,064 ÷ CPA AED 110 → Ratio 73:1

A high LTV:CAC ratio indicates excellent ROI. Injectablesbooking.ae provides above-average marketing efficiency, enabling UAE clinics to scale without increasing acquisition costs.

Advice

Successful clinics don’t just focus on website visitors or social media engagement – they measure hard financial KPIs such as CAC and LTV. Injectablesbooking provides a cost-effective way to attract new clients at significantly lower acquisition costs, while retention and client value remain the key drivers of long-term growth.

Want more clients at lower cost? Compare your CAC with the CPA via Injectablesbooking and discover how to grow more efficiently.

Would you like tailored advice? Book a call with Aron or Lex.

More Marketing University articles:

What kind of visitors does Injectablesbooking receive?
How do you create loyal clients?
What is lead qualification?