Will the injectables market grow in 2024?

In 2023, many cosmetic clinics did not see growth in revenue, but their costs increased. This is partly due to the large number of new clinics and practitioners entering the market, and partly because of economic uncertainty.

In 2024, this trend is unlikely to change. Aesthetic medicine remains an attractive field for doctors, which means competition will continue to rise.

Read more below the image.

Distinctiveness

It’s essential to stand out from your competition.

Identifying ways to differentiate yourself is crucial for attracting clients. Here are 10 questions to ask yourself to determine why customers should choose you:

1. What makes my services unique?
   Identify the specific features or benefits that set your offerings apart from others.

2. How is my customer service different or better?
   Consider the quality of your service and how you enhance the client experience.

3. Do I offer extra value to clients?
   Think about added perks, such as guarantees, loyalty programmes, or other benefits clients won’t get elsewhere.

4. How does my pricing compare to competitors?
   Consider whether you offer competitive pricing or other valuable aspects that justify your prices.

5. What do customer reviews say about my product or service?
   Analyse Google reviews for strengths and areas to improve, or conduct a client survey.

6. Am I innovative in my approach?
   Consider whether you use new technologies, processes, or ideas that differentiate you.

7. How clearly do I communicate my brand values?
   Make sure your brand values are consistent and clear so clients know what you stand for.

8. How flexible am I in meeting specific client needs?
   Consider whether you can offer tailored solutions or adapt to individual client requirements.

9. Is my marketing and branding distinctive enough?
   Review your marketing materials and branding to ensure they stand out and leave a lasting impression.

10. How do I build long-term relationships with clients?
    Consider efforts to foster loyalty, such as personalised communication, follow-ups, and client-focused programmes.

Tip: Don’t answer these questions lightly. Dedicate at least two sessions of two hours each with two knowledgeable team members to work through them.

How to Reach Your Target Audience

Once you’ve answered the above questions, create a plan to communicate your message to your audience.

Advice: Focus on high-quality content. Professional and appealing design increases engagement. Even the best message won’t have impact if it’s presented poorly.

Remember, great content won’t automatically reach your audience. Make a plan. Determine a budget and set clear goals. How much can you spend to acquire one new client? Measure your acquisition cost per client by dividing total marketing spend by the number of new clients. Often, new clients via Injectablesbooking are very cost-effective.

Install Google Analytics on your website and online booking system. Both Clinicminds and Salonized support Google Analytics, which allows you to independently measure campaign effectiveness.

Reality Check

In the United Arab Emirates, around 800,000 injectable treatments are performed each year. If the average consumer visits a clinic twice a year, roughly 400,000 people are aware of injectable treatments. That leaves 17,400,000 people who aren’t. Most people don’t know you or your clinic, not even those living two streets away. You need to package your story as attractive content to reach potential clients. This can be done through multiple channels, and Injectablesbooking is just one of them. [Click here to get more clients via Injectablesbooking].